The U.S. Army orders 500,000 pounds of powdered orange juice. Florida Foods Corporation wins the contract, but the war ends before the product ships.
1945, Marching Orders
1946, Orange Freeze
Florida Foods, renamed Vacuum Foods Corporation, ships the first frozen concentrated orange juice product in the U.S., which is named Minute Maid®. Consumers can now get great tasting orange juice anytime of the year, creating a whole new retail beverage category!
1948, Tuned In
Vacuum Foods (which eventually becomes the Minute Maid Corporation) launches a national radio campaign featuring Bing Crosby, kicking off a 30-year promotional relationship between Vacuum Foods and Crosby.
1949, Behind the Name
Vacuum Foods renames itself the Minute Maid Corporation, adopting the name of its highly popular orange juice product. The name Minute Maid® was originally created by Boston Marketing firm back in 1946, implying the convenience and ease of preparation of this delicious orange juice.
1960, Joining Forces
The Minute Maid Corporation is acquired by The Coca-Cola Company, marking its first venture outside of soft drinks.
1964, Business Boom
Duncan Foods, a Houston-based coffee business, merges with The Coca-Cola Company Foods Division, which includes Minute Maid®.
1973, Just Chill
Coca-Cola introduces ready-to-drink orange juice, expanding Minute Maid® from the freezer case to the chilled juice aisle and making the enjoyment of great orange juice as easy as opening a carton.
1980, Family Additions
Coca-Cola Foods expands Minute Maid® beyond orange juice, adding lemonade and fruit punch to its repertoire.
1987, Better For
Coca-Cola Foods creates the first-ever calcium-fortified 100% orange juice with the introduction of Minute Maid Orange Juice with Calcium, making it easy for OJ drinkers to get good stuff for their bones while they enjoy some orange goodness.
1996, Making Change
Coca-Cola Foods changes its name to The Minute Maid Company.
2002, Heavy Hitters
The Houston Astros and Minute Maid® partner up, and the Astros’ ballpark officially becomes Minute Maid Park.
2011, Minute Maid® Pure Squeezed Launches!
Minute Maid® introduces Pure Squeezed - a new line of three delicious never from concentrate 100% orange juices and a light orange juice beverage.
2012, Light Lemonade Debut
Minute Maid Light™ Lemonade and Minute Maid Light™ Pink Lemonade launch! Each with only 15 calories per 8 fl. oz. serving, they make their debut in a new, clear 59 fl. oz. recyclable PET bottle that allows people to see the goodness inside.
2013, Our New Players
Minute Maid® launches three new light juice drinks created to offer the great-tasting juice flavor people expect from Minute Maid, but with fewer calories.
2014, Brand with Benefits
Minute Maid® launches Tropical Blend and Berry Blend to combine the best of both worlds: fruit juice and vegetable juice, bringing together flavors you love with essential nutrients.
Minute Maid® Pure Squeezed is launched in PlantBottle, Coca-Cola’s breakthrough packaging innovation of a first-ever fully recyclable PET plastic bottle made partially from plants.